ebooks, definitely. They already have the most profit per item. Eventually they’ll overtake print books on total volume.
My mother is 80 years old and reads two or three paperbacks each week. I asked her recently if she would like to read ebooks. She could save a lot of money and I showed her how nice they look on an iPad.
Her response? No interest whatsoever. Of course she wasn’t raised on computers and displays the way people below the age of about 35 were.
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